A leading grocery technology company is releasing new in-store software that will map the entire store down to individual products on shelves.
Instacart is rolling out new solutions designed to enable supermarket retailers and CPG brands with access to a real-time digital view of grocery shelves. The new solutions are intended to allow grocers and CPG brands to virtually explore aisles, better understand what is happening on shelves, and take action in real time.
Following are highlights of the new store intelligence solutions, which are part of the Instacart Enterprise platform, for retailers and CPG brands:
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Retailers
For store managers, an inventory intelligence solution will allow them to virtually walk aisles, view shelf performance, and explore stocking, merchandising and planogram changes before making them in-store. Store managers will be able to see what is on the shelf, continuously updated as Instacart shoppers scan shelf data throughout the day.
This will help grocers identify high-velocity products that may need more shelf space and where a change like adding another facing could help recover lost sales. In addition, ...