Best Buy Co Inc. will leverage Amazon technology for its retail media network and build on its partnership with the Amazon Fire TV platform.
Beginning February 2027, the consumer electronics retailer's Best Buy Ads retail media network will use the Amazon Ads online advertising platform's programmatic technology, including artificial intelligence tools, to help participating brands plan, activate, optimize and measure advertising campaigns.
Best Buy and Amazon are also embarking on an expanded multiyear partnership based around Amazon's Fire TV smart TV offering. Building on a joint effort that began in 2018, Fire TV will continue to be the exclusive TV software experience on all TVs produced under Best Buy's Insignia private label brand.
[Read more: Amazon introduces Fire TV]
Best Buy Ads will also now offer brands access to Fire TV advertising inventory on all new and existing Insignia TVs.
"No one knows TVs — or the customers who buy them — better than Best Buy," said Lisa Valentino, chief ads and media officer at Best Buy. "By combining Amazon's extraordinary Fire TV experience with our Insignia TVs, we can both put a great product in more customers' homes and create new ...