Amazon is expanding the reach of its fast, free Prime delivery service and letting retail shipping partners reinvest in their growth.
Beginning Sept. 24, U.S. merchants using Amazon's Multichannel Fulfillment — a third-party logistics service within Amazon Supply Chain Services — can offer Prime delivery directly from their own websites at no addition cost to them or their shoppers. (ASCS is a third-party logistics platform the company launched in May.)
[READ MORE: Amazon launches third-party logistics platform]
In addition, merchants that use the hosted Fulfillment by Amazon (FBA) distribution service can obtain a discount on MCF fulfillment fees with FBA credits on each unit shipped.
"Retailers keep telling us the same thing: they want to use our logistics everywhere they sell because we're fast, reliable, and help them manage their inventory in one place," said Peter Larsen, VP of Amazon supply chain services. "Now we're giving retailers two ways to grow: fast, free Prime delivery on their own site at no added cost, and deeper fulfillment discounts the more they ship with us."
Details on each program follow:
Prime delivery