Abercrombie & Fitch Co. is diving deeper into activewear through a partnership with high-intensity workout studio Barry's, a pioneer in the boutique fitness movement.
The apparel retailer said its namesake brand's activewear brand, YPB (Your Personal Best), is collaborating with Barry's on a multi-season collection designed to move "seamlessly from workouts to life beyond the studio." Called YPB by Abercrombie x Barry's, the line will be available beginning Oct. 1 at abercrombie.com and in select Abercrombie stores, followed by barrys.com and 75 Barry's locations globally on Oct. 15.
Featuring performance fabrics, studio-ready silhouettes and functional layers, the collection includes six styles for men and 12 styles for women. Barry's instructors provided fit design input into the collection, which was also inspired by Barry's signature Red Room, the red-lit studio where workout classes are held.
The partnership includes a series of in-person activations designed to integrate YPB directly into the Barry's community. The line will serve as the first official sponsor of Barry's newly launched mobile studio, partnering on a pop-up experience in Austin, Texas, on Oct. 2 - 3, ...