A plugin in the Amazon Quick AI assistant and in beta with Claude lets users integrate Seller Assistant reasoning, recommendations, and ability to take action into other AI tools. The plugin connects a seller's Amazon data, including listing contributions, real-time performance metrics, inventory levels and sales analytics, directly to their preferred AI agent, which can act on it the same way Seller Assistant does inside Seller Central.
Amazon continues upgrading its Seller Assistant artificial intelligence solution and is also expanding its order pickup infrastructure and offering coast-to-coast rail inventory fulfillment.
Initially released in 2023 to provide third-party sellers with generative AI capabilities, Amazon modified Seller Assistant to include agentic AI functionality in September 2025 and is now equipping it with new next-gen AI features based on its Amazon Bedrock proprietary AI platform and leveraging the Anthropic Claude AI solution.
[READ MORE: Amazon adds agentic AI to seller listing tool]
New capabilities include:
When a seller asks Seller Assistant how a product is performing, the solution can identify a competitive signal, connect it to an advertising or ...