Consumers are turning to AI to find deals, but won't allow it to delegate purchase decisions, an ACI Worldwide survey found.
* Only 7% of fashion shoppers said they would allow an AI assistant to make purchases without approval, according to an ACI Worldwide survey of more than 3,300 U.S. and U.K. consumers released last week.
* Slightly more than half — 53% — said they were uncomfortable with letting an AI assistant make purchases on their behalf, and 14% would require manual approval for every AI assistant's purchase.
* Primarily, shoppers were most interested in using AI tools to help them save money. The most valued features of AI tools include price drop alerts and cross-retailer price comparisons.
Dive Insight
Consumers may trust AI assistants to find them the best deals, but they don't yet trust the technology enough to hand over purchasing. Consumers still want to be involved in the purchase decisions.
"I don't think anybody wants to give up that volition," Marie Driscoll, president of the Retail Marketing Society, told sister publication CX Dive.