With resale booming, The Real Real is expanding in brick and mortar in existing as well as new markets.
The luxury consignment retailer will open its first store in Massachusetts on Oct.15, at The Street Chestnut Hill. Located in the Boston suburb of Chestnut Hill, the 1,800 sq. ft. store combines The RealReal's authentication expertise with personalized consignment services and a curated shopping experience. With its opening, the company will operate 20 stores nationwide.
In addition, the company has expanded its presence in the Los Angeles area with the opening of a store in Glendale. In August, The Real Real relocated its store in West Palm Beach, Fla., from its longtime location to a larger, more modern space
The Real Real is expanding as consumers are increasingly turning to resale not simply as an alternative to buying new luxury, but as a destination in its own right. The company's 2026 Resale Report found that demand for vintage has increased 432% since 2020,
Real Real stores offer one-on-one consultations with the company's luxury experts, making it easy for customers to sell handbags, fine jewelry, watches, designer fashion and accessories. Customers can also shop an ...