Target customers and the company's iconic red shopping bag take center stage in its new branding campaign.
Target's "Inside Out" campaign explores the people, products and possibilities that come together through a Target shopping run. Stylish vignettes pair products with distinct personalities and everyday moments, showing how design helps guests express themselves, create meaningful experiences and find joy in the everyday, the company said.
Soundtracked by singer Raye's "Joy," the campaign is rolling out in phases, building into a national campaign spanning television, streaming, digital, social and audio. It features two :30 anthem spots and multiple :15 executions running across broadcast, streaming, radio, digital and social through October 31. (Watch one of the spots here.)
Beyond advertising, the campaign will extend through creator partnerships, guest activations and experiential moments. The experiences include "bagspotting," which will take place in early October in Boston and Chicago. Locals carrying Target bags will be surprised with fun, man-on-the-street challenges and opportunities to receive surprise gift cards.
In other experiences, "red bag stories" will ...