BATAVIA, ILL. - Aldi is expanding its own brands line of products into refrigerated prepared meals. The meals will be marketed under the Aldi brand, be available in single-serve and family-size formats and retail for $8 and $15, respectively.
"Our shoppers are looking for meals that fit into busy lives without sacrificing quality or stretching their budgets," said Joan Kavanaugh, Vice President of National Buying, Aldi US. "That's why we were thoughtful about how we entered this category. We're evolving to meet our shoppers where they are by delivering fresh ingredients, great flavor and unbeatable value that they can always expect from Aldi."