Award-winning recording artist, actor, author and activist Common has launched Jefferey Park, a new limited-edition wine brand created with Argentinian winemaker Karim Mussi and quick-commerce platform Gopuff. Jefferey Park's first offering is a 2024 Pinot Noir, available starting today on Gopuff and its wholly owned subsidiary, BevMo!, in select markets.
Named after a neighborhood park near Common's childhood home on Chicago's South Side, Jefferey Park was designed to reflect the idea that life's most meaningful moments happen when people come together. Common worked closely with Mussi on the brand's Jefferey Park Pinot Noir 2024, sourced from the winemaker's high-altitude Altocedro estate vineyard in Argentina's Valle de Uco.
Common also collaborated with Gopuff to bring Jefferey Park to customers' doorsteps in as fast as 15 minutes, along with snacks, dinner ingredients and other everyday items. Jefferey Park joins a growing lineup of celebrity-inspired products brought to market through Gopuff, including partnerships with retired football star Tom Brady, British soccer player Cole Palmer and social media personality Alix Earle.
"Jefferey Park is exactly the type of brand we ...