For years, the conversation around grocery eCommerce focused heavily on the digital experience. Retailers invested in websites, apps, ordering platforms and delivery partnerships to make online grocery shopping easier.
Today, the challenge is evolving.
Online grocery is becoming a more established part of how consumers shop, and expectations around fulfillment are changing with it. Speed, convenience, and choice are increasingly shaping where consumers place their orders. For grocery retailers, that means the next phase of eCommerce investment cannot focus exclusively on what happens on the screen. It also needs to address what happens behind it.
eGrocery is entering a new phase
Recent research from Brick Meets Click illustrates just how quickly the market is changing.
In its June 2026 analysis, eGrocery's Hyper-Growth Stage: How Traditional Grocers Can Fight Back, Brick Meets Click reported that U.S. eGrocery sales had maintained year-over-year growth above 20% for six consecutive quarters through Q1 2026. Share of total online grocery spending also increased from less than 15% at the end of Q3 2024 to more than 19% in Q1 2026.
Those figures are significant on their own. ...