Best Buy is giving customers a new social shopping option, including access to its creator and brand partners.
Starting in late October, Best Buy will operate a storefront on TikTok Shop. The consumer electronics giant will offer nearly 10,000 products from brands including Oura, Bose, Dyson and Microsoft and enable customers to go from discovery to purchase without leaving the TikTok app.
TikTok app users will be able to see products through shoppable creator videos, the Best Buy shop page, the TikTok Shop tab and product pages in the app. Customers will be able to purchase products directly through TikTok, with orders fulfilled by Best Buy.
Customers will be able to return eligible TikTok Shop purchases directly in a Best Buy store or mail them back to the retailer. Best Buy is timing the introduction of its TikTok store to coincide with the holiday shopping season.
[READ MORE: Best Buy holiday plans include ChatGPT shopping, experiential in-store shops]
Best Buy includes creators, advertisers in TikTok offering
Through the Best Buy Creator program, creators can share content and products with followers and let them shop directly in the TikTok app. Meanwhile, brand ...