WALTHAM, MASS. — Welch's is launching a line of fruit spreads formulated with simple ingredients.
Welch's Simply Natural Fruit Spreads contain five ingredients and are sweetened with cane sugar and honey. The product is free from high-fructose corn syrup, artificial flavors, colors and preservatives, according to the company.
The fruit spreads are available in concord grape and strawberry flavors.
"Welch's has had a place in family routines for generations, but today's parents expect more from the foods they put on the table," said Andrew Hartshorn, chief brand and innovation officer at Welch's. "Simply Natural reflects that shift with five simple ingredients, including a touch of real honey, in a fruit spread families already know and love."
The spreads are available at retailers nationwide.