The parent company of Ann Taylor, Chico's, Lane Bryant and other specialty apparel brands is adding to its C-suite.
KnitWell Group has appointed Angelica Munson as its new chief digital & customer data officer. In the newly-created role, she will lead the company's enterprise strategy across customer data, customer insights, AI-enabled marketing tools, personalization, digital marketing, and related growth capabilities.
Munson brings more than two decades of executive leadership experience spanning digital transformation, e-commerce, marketing, data strategy, and customer engagement to KnitWell Group. She most recently served as global chief digital officer at Japanese cosmetics company Shiseido Group, where she led enterprise-wide digital transformation initiatives across multiple brands and six global regions.
"Angelica is a highly respected digital and transformation leader whose experience sits at the intersection of customer insight, technology, marketing, and commerce," said Lizanne Kindler, executive chair and CEO of KnitWell Group. "Her expertise in building enterprise capabilities across data, digital and customer engagement will help create the tools, insights, and ...