Omnichannel home furnishings retailer Wayfair has unveiled its new ad campaign featuring the NFL's reigning MVP.
The company has unveiled "Wayfair Delivers," a new brand platform starring Los Angeles Rams quarterback Matthew Stafford and his family. Wayfair says the ad is centered on how Wayfair delivers the "quality, value, trusted experience and emotional moments that give customers confidence to create homes they love."
The campaign's debut ad, which aired during Monday Night Football on ESPN and ABC on Sept. 21 during the Rams' matchup against the New York Giants, features Stafford alongside his wife, Kelly, and their four young daughters. The ad spot captures the "beautiful chaos of everyday family life," while showing how Wayfair helps the Staffords "create a home that works for the moments their family actually lives," according to the company.
Wayfair's in-house creative team conceived and developed "Wayfair Delivers" with Paramount Media Labs, Paramount Advertising's full-service branded-content studio, serving as production partners.
The ad can be seen here:
"Wayfair Delivers captures everything customers know and love about Wayfair, and why we've become the trusted ...