DMM Daily Market Memo

The consumer packaged goods daily · Thursday, September 24, 2026

just-food.com · Sep 24, 05:03 ET

US judge cuts Beyond Meat trademark penalty

A US judge has reduced Beyond Meat's trademark infringement penalty from a lawsuit brought by Sonate, the parent company of Vegadelphia Foods.

The judgment, entered in the US District Court for the District of Massachusetts, cut the penalty from $38.9m to $15.4m after reducing the jury's damages award from $23.5m to $37,500.

Sonate had alleged Beyond Meat and Dunkin' Donuts infringed its registered trademark, "Where Great Taste is Plant-Based", through their use of the slogans "Great Taste Plant-Based" and "Plant-Based Great Taste".

Beyond Meat used the slogan in a joint advertising partnership with US fast-food chain Dunkin' Donuts.

The infringement filing dates to 2022, with Sonate alleging Beyond Meat's use of the slogan was likely to confuse consumers.

A jury found Beyond Meat liable for trademark infringement in November and ruled the company could not rely on a fair-use defence.

It awarded Sonate $23.5m in actual damages and $15.4m in disgorgement of Beyond Meat's profits.

Read the full story at just-food.com