LAS VEGAS — FoodStory Brands is partnering with Ultimate Fighting Championship (UFC) Performance Institute to unveil a protein bar brand: Main Event.
Each bar features 20 grams of protein formulated from milk protein isolate, milk protein concentrate, whey protein concentrate and collagen peptides. The bar also contains 5 grams of fiber, 3 grams of sugar, L-theanine and tart cherry.
The bars are available in chocolate crunch, cookies and cream, peanut butter chocolate and caramel chocolate crip flavors.
"At the UFC PI, our entire mission is built around optimizing human performance through evidence-based sports science," said Dr. Duncan French, senior vice president of the UFC Performance Institute. "When we set out to develop Main Event, we refused to create a standard protein bar. Every macro, every gram of fiber, and every functional ingredient was intentionally selected and rigorously vetted for fuel that genuinely moves the needle for human performance."
The bars may be purchased online at through the brand's website and at select retailers.