DMM Daily Market Memo

The consumer packaged goods daily · Tuesday, September 22, 2026

Store Brands · Sep 21, 21:43 ET

Dollar General Unveils Exclusive Holiday Collection in Partnership with Hallmark

Dollar General is introducing its Simply for You by Hallmark Holiday 2026 collection, available exclusively at Dollar General. More than 70% of the collection is priced at $5 or less, offering Dollar General customers an affordable way to decorate, entertain, and celebrate this holiday season.

Starting this week, customers will enjoy an assortment of more than 30 holiday-themed items, priced from $1 to $15, including festive décor, gifts, and entertaining essentials such as kitchen towels, tablecloths, spice jars, decorative word blocks, paint-by-number kits, puzzles, snack boxes, and notebooks.

The collection also features seasonal favorites, including a 40-ounce tumbler, an 18-ounce candle, a framed canvas, and a snow globe.

"Hallmark is one of the most recognized and trusted brands among our customers, making it a natural fit for Dollar General," said Natalie McConnell, vice president and division merchandise manager at Dollar General. "This collection allows us to offer holiday décor and gifting options from a brand customers know and love at prices that help their budgets go further."

The collection will be available at approximately 19,500 of Dollar General's 21,000 ...

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