BATTLE CREEK, MICH. — WK Kellogg Co has partnered with Belgian agricultural services company Soil Capital to support a large-scale wheat sourcing program that will help British farmers adapt regenerative agricultural practices.
Over the next five years, both companies will work with 25 wheat farmers across almost 4,000 hectares (9,880 acres) of UK farmland, providing guidance and financial incentives to growers. They also will have access to tools combining field data, soil measurements and satellite monitoring to track selected indicators over time, WK Kellogg said.
The program will support 100% of locally sourced wheat for various British Kellogg's cereals, including Special K, where two million bowls are made every hour at the company's facility in Wrexham. It also will strengthen UK wheat supply chain resilience and contribute to reducing emissions in its agricultural supply chain, the company said.
Kellogg said early feedback for the program has been good. Data from the 2025 harvest show that direct drilling, one of the core practices used to improve soil health and farm resilience, across the whole farmed area increased by 14% and across the wheat area increased by 56%. ...